The Smart Travel Data Summit 2017 Draft Agenda

Keynotes Smart Travel Analytics Marketing Analytics

Day 1

Keynotes
Awaken your Brand DNA with Data and Digital Innovation

With Google in Cars, Amazon in Supermarkets, and Dyson in robotics, brands are becoming increasingly muddied, combine data and digital innovation to leave your mark on our industry forever!

  • Don’t let your brand get watered down. Pursue a cross-departmental data and digital strategy to achieve the “Holy Grail” of brand recognition!
  • Find a new niche - the global giants are doing it and the tiny start-ups, what’s stopping you?
  • Unite Analytics, Digital and Sales teams to set free the innovation that sees your brand go down in history!

Accor Hotels Fabrice Otano CDO Accor Hotels

NH Hotels Fernando Vives CCO NH Hotels

EURail Brenda van Leeuwen CEO Eurail.com

The Travel Corporation Dan Christian CDO The Travel Corporation

Morning Networking Break
Get the Optimal Structure to be an Analytics-First Company

Converting data into profit is no easy task - sometimes the answer lies within

  • Create a policy of alignment and get rid of the data that slows you down
  • Different systems give you different truths, end fragmented data now for a clear, profit-making answer
  • Pin down the tools that put your whole organisation on the same page and drive you forward

IATA Andrei Grintchenko Head of Business Intelligence IATA

Gopilia Yann Raoul CEO Gopili

Data Rich, Information Poor - End the Human Bottleneck to Drive Commercial Success!

What’s the point of real-time data when you can’t react in real-time speed? Discover how to break up the human bottleneck and make stronger data-led decisions

  • Humans are erratic, smarten up everyone from commercial directors to grassroots analysts to turn data into profit
  • Invest smartly in the humans and data automation for agile decision making that adds value to your brand
  • Unite great minds with great data to make quick, revenue-boosting decisions in real time

Europcar Ignazio Pisano Head of Management Information EuropCar

Networking Lunch
Smart Travel Analytics
Marketing Analytics
Ad Hoc or Algorithm?

Face to face service goes a long way, but it must be grounded in data building blocks - couple the two to inspire greater loyalty

  • Fight both over-profiling on CRM and reading data to make your own conclusions for a healthier data strategy
  • Run the perfect human-data balance to grow your bottom line
  • Blend data and human rapport-building for an excellent customer experience

Google Christel Schoger Analytics Consultant Google

Drive Direct in a Mobile First World

Anyone who is mobile-first in travel now has the competitive advantage. But how do you inspire loyalty through the mobile device?

  • Create seamless personalisation between desktop and mobile
  • Learn the mobile trade secrets to get the customer onboarded, converted and make them loyal
  • How can the traditional brands keep up with the digital natives when users use multiple devices?

NH Hotel Group Stephan Keschelis VP E-Commerce and Digital Transformation NH Hotels

GDPR - The Regulation that will Shake-up your Data Strategy

The GDPR goes live in May 2018, reshaping the way everyone collects data, what is it and how can you tackle the legislation seamlessly?

  • Avoid Crippling Fines and Make the Regulation work in your favour
  • Discover how cloud migration and APIs will see you eliminate all risk posed by the legislation
  • How will the regulation change your relationship with the customer forever?

Stena Amer MohammedHead of Digital InnovationStena Line

Der Touristik Alexander GärtnerHead of Digital AnalyticsDer Touristik

Programmatic Marketing - Automated Real-Time Bidding that Wins You the Customer

By 2019, programmatic marketing is forecasted to account for 50% of all advertising. Don’t let everyone else become more relevant and targeted while you rely on traditional ads.

  • Pay only for relevant impressions to get that strong ROI
  • Deliver a hyper-marketed message to the right person, at the right time
  • Slash your marketing spend wastage to zero!

Kempinski Riko van SantenVP Digital Stratgey and DistributionKempinski Hotels

Afternoon Networking Break
Visualisation that makes your Revenues Boom

You do the number crunching but how can the rest of your organisation appreciate your efforts? - Make it easy for them

  • Hear the grassroots case studies on cross-department dashboarding and segment-based approaches.
  • Adventure into different graphical methods so your data goes far
  • Add brand new data metrics to the visualisation effort to keep your dashboard dynamic and cash flows positive
Harness Social Media to Drive Unparalleled Customer Service

Social Media often yields better results than Google because it is so highly targeted, take advantage of this to get ahead of the game in customer centricity!

  • Learn how to not just rely on one channel - other sources are waiting to spread the word about you
  • Utilise the bottom-up, learn how bloggers and UGC will push your product to the front of the queue
  • Use social media networks to personalise and develop loyalty

Momondo Camilla Moe BogenGlobal Head of Social MediaMomondo

AirBaltic Olga TrosinaHead of e-CommerceAirBaltic

Embrace New Data Metrics to Own the Entire Customer Journey

Data alone says very little, get the metrics right to truly be in touch with your customer and boost your revenues to new heights

  • Customer lifetime value - Google added this metric and now the entire market is going this way, learn why
  • Measure the customer journey across all touchpoints to stay truly dynamic
  • Discover what can’t be covered by the traditional metrics and the new metrics you need to cover all bases!
Channel Attribution - Fight Last Click and see the Whole Picture

You wouldn’t buy a book and only read the last page - then why rely on last click? The average booking is a result of 30 touchpoints - expose which ones got you the revenue!

  • Understand the need for a holistic, data driven approach to measuring the effectiveness of your spending
  • Stop flushing marketing spend down the drain and tap into all websites and devices
  • Understand the right BI tools and digital techniques to track and attribute cross device and yield huge returns
  • Engagement metrics - how to measure and connect your ROI

Marriott Andrew WatsonVice President of Marketing - EuropeMarriott

Download the Brochure

Keynotes Revenue Management Data-Driven Partnerships and Product

Day 2

Keynotes
Machines vs. Humanity - What Next for Travel?

The scary fact is that companies with higher market capitalisation have lower numbers of employees. How does the travel industry deal with so much value being created by so few people?

  • Discover how to empower the people that hold the tech skills to keep employment high and your profits booming
  • With the driverless cars effect becoming infectious in travel, what skills are now crucial to stay in the game?
  • As the speed of computer learning grows exponentially, where does this leave human talent and are the very machines you use outdated?

roland berger Joerg Esser Consultant Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

The Quest for Clean Data

Owning the data is one thing, but if your data is not properly cleaned and put into action, it’s useless. Make your data valuable and make it generate profit now!

  • Discover best practice for data cleaning and filtering making the analysis simple
  • Learn how to make it obvious what data makes you money
  • Drop the data that wastes your time and weighs you down

RUI Eduard Bonet Mellado VP Online Business and Web Development RIU Hotels and Resorts

Networking Break
Keep your Data Secure

If digital natives can be hacked, anyone in travel is at risk - adapt to keep your data under lock and key in an era of heightened security risk

  • Adapt through digital means to whatever security issue gets thrown at you
  • Reassure your customer that their data is safe, inspiring loyalty
  • Discover the API integrations with distribution partnerships that keep your data sets protected

Kiwi.com Martin Ratolístka Chief Data & Automation Officer Kiwi.com

Revenue Management
Data-Driven Partnerships and Product
Become the Modern Revenue Manager to Drive Lifetime Loyalty

Disruptors like the OTAs and the sharing economy have caused earthquakes in traditional RM, adapt and thrive in a more competitive world.

  • Factor lifetime loyalty and guest value into your calculations - playing the long game will keep your revenues steady
  • Understand who is using your operations to optimise profit
  • Pioneer flexible, dynamic pricing to keep a leash on your costs and master net profit

Brussels Airlines Thomas Kraus-Ablass Head of RM and Pricing Brussels Airlines

Vueling Iliana Cruz Director of Revenue Management, Pricing and Ancillaries Vueling

Partner to Build the Next Big Platform

Giant platforms like Google, Microsoft and Apple have got all the skillsets and data they need, partner to equal their might

  • In-house will only get you so far, dive into the APIs and commercial partnerships to duplicate your data sets
  • Construct a platform that allows start-ups to connect and prosper
  • Make your data-strategy more partner centric retain loyal travellers and attract new ones

Carlson Wagonlit Travel Carlos Sanchez Sr. Manager Big DataAnalytics, Product Innovation Carlson Wagonlit Travel

TTC Dan Christian CDO The Travel Corporation

Total Revenue Management - Master the Bigger Picture

Pure room rates are just the beginning, don’t let your ancillary revenues slip away into the ether. Learn how to stop burning money and go beyond RevPAR.

  • Have KPIs changed? Does the way you measure customer success need to adjust for 2017 and beyond?
  • Demand Forecasting - predict like Amazon does, forecast based on what’s happening on the web and know the right price at the right time
  • Have your finger on the revenue pulse throughout your customer’s entire booking cycle to squeeze every penny out of your services

Sixt Henrik Imhof MD Yield Management and Pricing Sixt

eDreams ODIGEO Guillaume Tujague Director of Revenue Management eDreams ODIGEO

Personalised Product - Data is the Key

There is no industry standard to align the industry on personalisation, yet everyone is driving towards it - you’ve got the data, put it into action!

  • Make your content hyper-relevant throughout all digital and physical channels
  • Become an expert at data alignment for a truly personalised customer journey
  • Activate data sets for deeper personalisation and build the life - time value of your customer

AirFrance KLM Ayaka Yanagisawa Head of Digital Analytics & Insights AirFrance KLM

RM Academy - Develop a Robust Talent Pipeline

Short-term strategy is killing your long-term success. Attract, train and maintain revenue managers to make your profits thrive

  • Invest in a long term, academic RM system - spend time, not money and watch your cash flows boom
  • Attract the talent that collects and uses data consistently and transparently to make profit-friendly decisions
  • Smash down all obstacles and align systems to get your RM skillsets recognised company-wide

Wyndham Deniz Dorbek Director of RM Wyndham Worldwide

CenterParcs Olaf Distelvelt Director of Revenue Management CenterParcs

Data-Driven Mobile Product and Payments

With mobile rapidly becoming king, what’s your analytics strategy to create a mobile product that matters?

  • What does a successful mobile product launch take? And how do you inspire loyalty on a new platform
  • From automation to customer experience, understand how mobile payments can change the entire booking journey
  • Harness mobile payments to make the physical customer experience unique and generate instant loyalty

Nustay Mathias Lundoe Nielsen CEO Nustay

Don’t Let Rate Parity Undermine Loyalty!

Get the legal update on pricing parity laws and how to keep the programmes that make your brand different and trusted

  • The power of negotiation - discover the third-party distribution strategy to spread out your income options
  • Build the value - don’t rely on discounts to encourage direct bookings, use the sweeteners that bring you loyalty
  • Use data-driven analysis to revive direct and push customers the top of the distribution food-chain

Scandic Hotels Christian Borg Director of Revenue Management and Distribution Scandic Hotels

Mergers and Acquisitions - Where does this Leave your Data?

With M and A more common, make your data relevant and profitable in a new structure

  • Don’t let data get lost in the dramatic transition, use the new data sets to connect more dots about your customer
  • Keep the best bits from your analytics strategy when tides change
  • Integrate tech and data to become more competitive than ever
Download the Brochure

Keynotes Smart Travel Analytics Marketing Analytics

Day 1

Keynotes
Awaken your Brand DNA with Data and Digital Innovation

With Google in Cars, Amazon in Supermarkets, and Dyson in robotics, brands are becoming increasingly muddied, combine data and digital innovation to leave your mark on our industry forever!

  • Don’t let your brand get watered down. Pursue a cross-departmental data and digital strategy to achieve the “Holy Grail” of brand recognition!
  • Find a new niche - the global giants are doing it and the tiny start-ups, what’s stopping you?
  • Unite Analytics, Digital and Sales teams to set free the innovation that sees your brand go down in history!

Accor Hotels Fabrice Otano CDO Accor Hotels

NH Hotels Fernando Vives CCO NH Hotels

EURail Brenda van Leeuwen CEO Eurail.com

The Travel Corporation Dan Christian CDO The Travel Corporation

Morning Networking Break
Get the Optimal Structure to be an Analytics-First Company

Converting data into profit is no easy task - sometimes the answer lies within

  • Create a policy of alignment and get rid of the data that slows you down
  • Different systems give you different truths, end fragmented data now for a clear, profit-making answer
  • Pin down the tools that put your whole organisation on the same page and drive you forward

IATA Andrei Grintchenko Head of Business Intelligence IATA

Gopilia Yann Raoul CEO Gopili

Data Rich, Information Poor - End the Human Bottleneck to Drive Commercial Success!

What’s the point of real-time data when you can’t react in real-time speed? Discover how to break up the human bottleneck and make stronger data-led decisions

  • Humans are erratic, smarten up everyone from commercial directors to grassroots analysts to turn data into profit
  • Invest smartly in the humans and data automation for agile decision making that adds value to your brand
  • Unite great minds with great data to make quick, revenue-boosting decisions in real time

Europcar Ignazio Pisano Head of Management Information EuropCar

Networking Lunch
Smart Travel Analytics
Marketing Analytics
Ad Hoc or Algorithm?

Face to face service goes a long way, but it must be grounded in data building blocks - couple the two to inspire greater loyalty

  • Fight both over-profiling on CRM and reading data to make your own conclusions for a healthier data strategy
  • Run the perfect human-data balance to grow your bottom line
  • Blend data and human rapport-building for an excellent customer experience

Google Christel Schoger Analytics Consultant Google

Drive Direct in a Mobile First World

Anyone who is mobile-first in travel now has the competitive advantage. But how do you inspire loyalty through the mobile device?

  • Create seamless personalisation between desktop and mobile
  • Learn the mobile trade secrets to get the customer onboarded, converted and make them loyal
  • How can the traditional brands keep up with the digital natives when users use multiple devices?

NH Hotel Group Stephan Keschelis VP E-Commerce and Digital Transformation NH Hotels

GDPR - The Regulation that will Shake-up your Data Strategy

The GDPR goes live in May 2018, reshaping the way everyone collects data, what is it and how can you tackle the legislation seamlessly?

  • Avoid Crippling Fines and Make the Regulation work in your favour
  • Discover how cloud migration and APIs will see you eliminate all risk posed by the legislation
  • How will the regulation change your relationship with the customer forever?

Stena Amer MohammedHead of Digital InnovationStena Line

Der Touristik Alexander GärtnerHead of Digital AnalyticsDer Touristik

Programmatic Marketing - Automated Real-Time Bidding that Wins You the Customer

By 2019, programmatic marketing is forecasted to account for 50% of all advertising. Don’t let everyone else become more relevant and targeted while you rely on traditional ads.

  • Pay only for relevant impressions to get that strong ROI
  • Deliver a hyper-marketed message to the right person, at the right time
  • Slash your marketing spend wastage to zero!

Kempinski Riko van SantenVP Digital Stratgey and DistributionKempinski Hotels

Afternoon Networking Break
Visualisation that makes your Revenues Boom

You do the number crunching but how can the rest of your organisation appreciate your efforts? - Make it easy for them

  • Hear the grassroots case studies on cross-department dashboarding and segment-based approaches.
  • Adventure into different graphical methods so your data goes far
  • Add brand new data metrics to the visualisation effort to keep your dashboard dynamic and cash flows positive
Harness Social Media to Drive Unparalleled Customer Service

Social Media often yields better results than Google because it is so highly targeted, take advantage of this to get ahead of the game in customer centricity!

  • Learn how to not just rely on one channel - other sources are waiting to spread the word about you
  • Utilise the bottom-up, learn how bloggers and UGC will push your product to the front of the queue
  • Use social media networks to personalise and develop loyalty

Momondo Camilla Moe BogenGlobal Head of Social MediaMomondo

AirBaltic Olga TrosinaHead of e-CommerceAirBaltic

Embrace New Data Metrics to Own the Entire Customer Journey

Data alone says very little, get the metrics right to truly be in touch with your customer and boost your revenues to new heights

  • Customer lifetime value - Google added this metric and now the entire market is going this way, learn why
  • Measure the customer journey across all touchpoints to stay truly dynamic
  • Discover what can’t be covered by the traditional metrics and the new metrics you need to cover all bases!
Channel Attribution - Fight Last Click and see the Whole Picture

You wouldn’t buy a book and only read the last page - then why rely on last click? The average booking is a result of 30 touchpoints - expose which ones got you the revenue!

  • Understand the need for a holistic, data driven approach to measuring the effectiveness of your spending
  • Stop flushing marketing spend down the drain and tap into all websites and devices
  • Understand the right BI tools and digital techniques to track and attribute cross device and yield huge returns
  • Engagement metrics - how to measure and connect your ROI

Marriott Andrew WatsonVice President of Marketing - EuropeMarriott

Download the Brochure

Keynotes Revenue Management Data-Driven Partnerships and Product

Day 2

Keynotes
Machines vs. Humanity - What Next for Travel?

The scary fact is that companies with higher market capitalisation have lower numbers of employees. How does the travel industry deal with so much value being created by so few people?

  • Discover how to empower the people that hold the tech skills to keep employment high and your profits booming
  • With the driverless cars effect becoming infectious in travel, what skills are now crucial to stay in the game?
  • As the speed of computer learning grows exponentially, where does this leave human talent and are the very machines you use outdated?

roland berger Joerg Esser Consultant Roland Berger (Former Group Director for Complementary Business, Thomas Cook)

The Quest for Clean Data

Owning the data is one thing, but if your data is not properly cleaned and put into action, it’s useless. Make your data valuable and make it generate profit now!

  • Discover best practice for data cleaning and filtering making the analysis simple
  • Learn how to make it obvious what data makes you money
  • Drop the data that wastes your time and weighs you down

RUI Eduard Bonet Mellado VP Online Business and Web Development RIU Hotels and Resorts

Networking Break
Keep your Data Secure

If digital natives can be hacked, anyone in travel is at risk - adapt to keep your data under lock and key in an era of heightened security risk

  • Adapt through digital means to whatever security issue gets thrown at you
  • Reassure your customer that their data is safe, inspiring loyalty
  • Discover the API integrations with distribution partnerships that keep your data sets protected

Kiwi.com Martin Ratolístka Chief Data & Automation Officer Kiwi.com

Revenue Management
Data-Driven Partnerships and Product
Become the Modern Revenue Manager to Drive Lifetime Loyalty

Disruptors like the OTAs and the sharing economy have caused earthquakes in traditional RM, adapt and thrive in a more competitive world.

  • Factor lifetime loyalty and guest value into your calculations - playing the long game will keep your revenues steady
  • Understand who is using your operations to optimise profit
  • Pioneer flexible, dynamic pricing to keep a leash on your costs and master net profit

Brussels Airlines Thomas Kraus-Ablass Head of RM and Pricing Brussels Airlines

Vueling Iliana Cruz Director of Revenue Management, Pricing and Ancillaries Vueling

Partner to Build the Next Big Platform

Giant platforms like Google, Microsoft and Apple have got all the skillsets and data they need, partner to equal their might

  • In-house will only get you so far, dive into the APIs and commercial partnerships to duplicate your data sets
  • Construct a platform that allows start-ups to connect and prosper
  • Make your data-strategy more partner centric retain loyal travellers and attract new ones

Carlson Wagonlit Travel Carlos Sanchez Sr. Manager Big DataAnalytics, Product Innovation Carlson Wagonlit Travel

TTC Dan Christian CDO The Travel Corporation

Total Revenue Management - Master the Bigger Picture

Pure room rates are just the beginning, don’t let your ancillary revenues slip away into the ether. Learn how to stop burning money and go beyond RevPAR.

  • Have KPIs changed? Does the way you measure customer success need to adjust for 2017 and beyond?
  • Demand Forecasting - predict like Amazon does, forecast based on what’s happening on the web and know the right price at the right time
  • Have your finger on the revenue pulse throughout your customer’s entire booking cycle to squeeze every penny out of your services

Sixt Henrik Imhof MD Yield Management and Pricing Sixt

eDreams ODIGEO Guillaume Tujague Director of Revenue Management eDreams ODIGEO

Personalised Product - Data is the Key

There is no industry standard to align the industry on personalisation, yet everyone is driving towards it - you’ve got the data, put it into action!

  • Make your content hyper-relevant throughout all digital and physical channels
  • Become an expert at data alignment for a truly personalised customer journey
  • Activate data sets for deeper personalisation and build the life - time value of your customer

AirFrance KLM Ayaka Yanagisawa Head of Digital Analytics & Insights AirFrance KLM

RM Academy - Develop a Robust Talent Pipeline

Short-term strategy is killing your long-term success. Attract, train and maintain revenue managers to make your profits thrive

  • Invest in a long term, academic RM system - spend time, not money and watch your cash flows boom
  • Attract the talent that collects and uses data consistently and transparently to make profit-friendly decisions
  • Smash down all obstacles and align systems to get your RM skillsets recognised company-wide

Wyndham Deniz Dorbek Director of RM Wyndham Worldwide

CenterParcs Olaf Distelvelt Director of Revenue Management CenterParcs

Data-Driven Mobile Product and Payments

With mobile rapidly becoming king, what’s your analytics strategy to create a mobile product that matters?

  • What does a successful mobile product launch take? And how do you inspire loyalty on a new platform
  • From automation to customer experience, understand how mobile payments can change the entire booking journey
  • Harness mobile payments to make the physical customer experience unique and generate instant loyalty

Nustay Mathias Lundoe Nielsen CEO Nustay

Don’t Let Rate Parity Undermine Loyalty!

Get the legal update on pricing parity laws and how to keep the programmes that make your brand different and trusted

  • The power of negotiation - discover the third-party distribution strategy to spread out your income options
  • Build the value - don’t rely on discounts to encourage direct bookings, use the sweeteners that bring you loyalty
  • Use data-driven analysis to revive direct and push customers the top of the distribution food-chain

Scandic Hotels Christian Borg Director of Revenue Management and Distribution Scandic Hotels

Mergers and Acquisitions - Where does this Leave your Data?

With M and A more common, make your data relevant and profitable in a new structure

  • Don’t let data get lost in the dramatic transition, use the new data sets to connect more dots about your customer
  • Keep the best bits from your analytics strategy when tides change
  • Integrate tech and data to become more competitive than ever
Download the Brochure

2016 Sponsors & Exhibitors

Sponsors

  • bd4travel
  • Distil Networks
  • Epteca
  • IDeaS
  • OTA Insight
  • Relay42
  • Simon Kucher

If you’re interested in participating in the conference, please get in touch:

Leo Langford

Leo Langford

Global Conference Producer
EyeforTravel
+1800 814 3459 x7158 (US)
+44 (0) 207 375 7158 (Global)
leo@eyefortravel.com

Tim Gunstone

Tim Gunstone

Managing Director
EyeforTravel
+1800 814 3459 x7557 (US)
+44 (0) 207 375755 (Global)
tim@eyefortravel.com

Nikhil Vijayan

Nikhil Vijayan

Marketing Manager
EyeForTravel
+1800 814 3459 x7165 (Global)
+44 (0) 207 375 7165 (Global)
nikhil@eyefortravel.com


Amber Geggus

Amber Geggus

Business Development
Executive
EyeForTravel
+1800 814 3459 x7501 (US)
+44 (0) 207 375 7501 (Global)
amber@eyefortravel.com

Shreya Ganapathy

Shreya Ganapathy

Business Development
and Content Lead
EyeForTravel
+1800 814 3459 x7150 (US)
+44 (0) 207 375 7150 (Global)
shreya@eyefortravel.com